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Human Social Media – Because Software Is Not Social
We hear all the time how social media allows us to put a human face on our business, but I’d venture to say that many brands are stuck on what that really means to their organization. It’s great...
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Sales Ready Social Messaging
If you’ve been following some of the developments in sales methodology, you’ve likely seen the concept of the Challenger Sale as detailed in the most popular sales book of 2012, The Challenger Sale:...
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January Webinar – Thought Leadership Marketing
Thought Leadership Marketing ─ Turning Your Point of View into Share of Market Thursday January 17, 2013 12:00 PM – 1:00 PM CDT Register for the Webinar One the province solely of consulting firms and...
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Cutting Time Without Cutting Corners – Social Media Efficiency
It’s inevitable. If you’re like most goal-seeking humans (actually, humans are unique goal seeking, it’s how our brains are wired, but I digress) looking to up your game in 2013, you’re likely looking...
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Big Impact Social Media Marketing for Small Businesses Part I – One to Many
Small businesses play a vital role in any capitalist economy. They create jobs for citizens, pump out innovative products and offer services that are integral in the success of our society. You know...
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Small Businesses Cast Their Vote: Facebook & Twitter Win
For those marketers out there who have ever found themselves thinking, ‘I should really check out Pinterest’ or ‘I wonder if Google+ would make a nice addition to our social media marketing strategy’...
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Managing Marketing in Web 2.0, 3.0, 4.0 and Beyond
If you’re paying attention (and it’s hard not to), it seems that every day ushers in yet another tool, tactic, technology and tidbit of information to tell us all that marketing is changing, consumers...
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Facebook and Social Media Bootcamp Part III – Thrills
Hang in there, soldier. You’re one step closer to graduating Facebook and Social Media Bootcamp with honors! This session takes you beyond the base elements of social media marketing and really digs...
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Facebook and Social Media Bootcamp Part II – Drills
Drop and give me 20! 20 Facebook posts that is. If you’re feeling overwhelmed from our first Bootcamp session, fear not. In this session, we’re breaking down social media into a few basic drills that...
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You Can Atomize Content, but Not Customers
Dr. Michael Gormley, a London-based physician and world renowned diagnostician who treats several members of the British royal family, provides an apt medical metaphor when he tells us, “You can’t just...
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Understanding Facebook EdgeRank and 5 Tips You Need to Improve It
“So, you guys know what edge rank is, right?” 4 hands of 30 go up. This is an “advanced” social media class. “Really, well, how do you know if you’re doing the right things right on Facebook so that...
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